I am a yoga teacher and art lover originally from Hong Kong, with 7+ years of digital marketing in 4A creative and advertising agencies in London, Berlin, Taipei and Hong Kong.

I’ve shaped regional and local content, media, and brand strategy for global brands like McDonald’s, Uber, lululemon, Standard Chartered Bank, FedEx and more while working in top 4A agencies.

Now, I work with brands and influencers ready to monetize their content and brands ready to reposition their presence, to build clarity, drive action, and deliver measurable results.

For Creators Who Want to Scale with Strategy

Turn your content into a business.

I help creators clarify their brand, grow their audience, and launch info products that convert. From messaging to monetization, JellytheBrain gives you the tools to build real influence, without burning out or guessing what works.

For Brands That Need to Cut Through the Noise

Strong strategy. Sharper storytelling.

I work with emerging brands to define their identity, refine content across markets, and build performance-driven campaigns. Whether you’re launching or repositioning, I bring clarity, consistency, and creative momentum to your next chapter.

Strategic Brand Repositioning

Craft a sharper identity and messaging strategy that aligns your brand with the right audience, market, and moment.